Permanent Hair Color: Bigen

Bigen features high-tech Japanese technology that allows it to not require the use a lifting agent—instead, it naturally opens the cuticle with water, leaving hair stronger and less susceptible to damage, which in turn makes it shinier and the color last longer.  It’s as easy as adding water to the powder formula to get the hair color your dying for without the damage!

Bigen is available for $4.99 at select beauty supply stores and at bigenusastore.com .

Cynthia Bailey of “The Real Housewives of Atlanta” and Bigen at a CharityBuzz auction benefitting Sophie’s Voice Foundation.